![]() On your left, the north side of the building, there is an entrance. Drive 2 blocks, and the Communications Arts Center is in front of you. At the third street, Briggs Street, turn right. That is 90FM.įrom the West, take Highway 10 east, over the Wisconsin River Bridge. ![]() At the second street, Briggs Street, turn right. At this point, you go to the sixth stop light and turn right. Now look at the next set of directions.įrom the East, take Highway 10 West. If you are on I39, Highway 51, exit at the Highway 10 exit toward Stevens Point. If you are to the North, or South, this is how you get there. Regardless, it's unfashionable to drop routes without cause.We are located on Reserve Street, in the Communications Arts Center. US 141 doesn't mysteriously disappear here it heads south one exit on US 41 to Velp Ave., but any traffic from I-43 NB ought to have used an earlier exit to avoid backtracking. Wisconsin also dislikes black borders on its EXIT ONLY panels, or putting the right arrow inside, but both of those practices are going to be changing, thanks to the MUTCD. Wisconsin dislikes wide shields, so two 1's are the perfect excuse to avoid putting one here. Single once more, I-43 presses onward to Green Bay, grabs some button copy, and crosses the Fox River Bridge (since named after Leo Frigo). Still gregarious after WIS 32, I-43 tries out a couple of partners, but isn't convinced. The "Business" banner is newer than the others WIS 42 itself once went both ways here, but now gets onto I-43 for one exit north to bypass downtown. Nazianz, the patron saint of Germanic ants? Are they all white ants with blue eyes? Do they all hail the master queen with a three-armed salute? Do they persecute ants that worship a different ant god? More button copy, and an unfortunate choice of place name that should have been changed when politically expedient. The only SB sign on the page trust me, it's button copy. ![]() Surprisingly, even the detour shield has red arrows, as if there's a statewide law requiring the number 32 to always appear decorated. I-43 is supposed to drop WIS 32 off here at Exit 113, but apparently not this time. (It's not a long explanation, but why repeat it?) For an explanation of why there are red arrows on every WIS 32 shield, see the page linked below. From a freeway perspective, you just have one exit for Brown Deer and one for WIS 100, so that's all that needs to be signed.Īfter Exit 82, I-43 picks up a tattooed friend and everyone suddenly wants to hang out with them. ![]() Diagrammatics aren't even meant for this situation, since lanes aren't being dropped or split. No, I'm not on Brown Deer Rd., this is just a poorly attempted sign. It comes up fairly quickly, but you can see it (barely) at the back of the previous tunnel photo, so take your time to prepare and try to ignore the honking as you set up your shot.īack onto I-43, where the overhead street signs were done to try to match the color of the decorative concrete. That guide sign must date to when the freeway opened. It's a neat tunnel that's way older than the facade along the newly redone I-43, but here's one reason why you absolutely have to take it: This tunnel grabs whatever traffic made it through the Milwaukee freeway loop and shoves it into downtown on Kilbourn Ave. Way too much space saving, even inside the shields. (Although unsigned, one conceivable long-distance alternate route would take I-43, US 41, and US 10 up to Stevens Point, but that would mislead more people than it would help.) There's also no signage for Alternate I-90, which is an oversight plain and simple because the route heads up WIS 140 back toward Janesville. Alternate I-39 clearly continues past Exit 2 on I-43, getting farther away from I-39 with every passing mile.
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